Harvesting True Benefit - SOUTHERN STATES Cooperative's E-Business Projects Success

CD Group offers "business guidance" along with their technical project management skills. They are not just concerned about the IT project but the business purposes and goals behind it.”

Karen Lankford,
Vice President, Information Systems

Company Overview

Southern States Cooperative (SSC) is one of the nation’s largest farmer-owned cooperatives. Since its beginning as Virginia Seed Service in 1923, SSC has been at the forefront of agricultural advances throughout its nearly 82 years in business. As a result of its leadership role in agriculture, SSC has continued to expand and today encompasses some 1,200 retail locations in 23 states. Owned by more than 300,000 farmers, the cooperative purchases, manufactures or processes feed, seed, fertilizer, farm supplies and fuel. Since its inception, the co-op has led research efforts in order to make the business of farming pay better—in fact, it’s why SSC was founded in the first place.

Challenges Faced
 

Internet technology’s hyperactive evolution requires flexibility and commitment. CD Group and SSC successfully partnered in 2000 to deliver an enterprise Internet solution. Despite being in production only a few years, SSC’s solution architecture began to lag behind the persistent and aggressive technology curve. SSC wanted to provide itself with the ability to:

  • Avoid the risks of being on non-supported products,
  • Improve the system performance of critical business functions,
  • Provide SSC with a technical foundation to grow and expand e-business functionality into other areas of the SSC enterprise,
  • Prepare SSC staff to evolve from a service partner led model to a more collaborative, self-sufficient support approach where SSC owns system maintenance and enhancement, and
  • Optimize and simplify maintenance processes supporting the enterprise Internet solution..

The Solution
 

Recognizing the technological realities and achievable benefits, SSC made the decision to migrate the 2000 solution infrastructure to newer software versions and more robust infrastructures. SSC and CD Group implemented the solution with IBM’s “best of breed” e-business solution, WebSphere Commerce 5.5 and WebSphere MQ providing full integration between the Internet and SSC’s JD Edwards World ERP solution.

SSC partnered with CD Group again in the upgrade and migration of the integrated web solution  that SSC and CD Group implemented in 2000.

For the second-generation project, the SSC project manager and SSC project team maintained overall technical and functional ownership of the initiative while CD Group provided focused technical expertise and facilitated knowledge transfer.

Initially, the scope of CD Group’s responsibility was to:

  • Develop three distinct e-business functional components for the new solution, and
  • Make the SSC migration project as successful as possible.

The CD Group e-business components were:

  • User authentication functionalities
  • Advanced search functional enhancements
  • End-user order status inquiry functionalities.

As the project progressed, the scope of CD Group’s responsibility expanded into other areas of the project. Striving to make SSC successful, CD Group provided additional leadership and assistance in the following areas of the project:

  • Supplementing SSC efforts in database administration and data migration,
  • Providing leadership in development of best practices and patterns,
  • Assisting in the optimization of SSC-owned business function programs,
  • Facilitating technical action plans focused on making the project successful, and
  • Assessing project risks and developing plans for risk mitigation.

Over several months of SSC and CD Group working together on the project, the joint venture between the two companies reinforced the continued productivity and loyalty of the relationship. Both companies benefited from the collaboration, and both companies experienced positive project and service outcomes.

“CD Group has continued to provide Southern States with the project management and technical expertise that enable us to position our critical applications where they need to be.”

Suzanne Shockley,
Ebusiness Systems Development Manager

The project accomplishments included:

  • A successful cut-over from the existing solution infrastructure to the new one. The end-user community experienced few issues relating to the sizable technical change.
  • System performance improvements enhancing the online customer experience.
  • Development of new skills by the SSC team, and resources who are prepared to sustain the new solution and infrastructure.

Benefits Realized

  • The infrastructure implemented complies and aligns with progressive technology trends positioning SSC to leverage and scale the solution for future initiatives.
  • Customer satisfaction improved due to performance efficiencies gained from the new infrastructure.
  • Cost of dependency on external consulting was reduced significantly and the skills learned are applicable in other areas of the business.

Through its partnership with CD Group, Southern States Cooperative realized its goals of implementing an up-to-date integrated web solution throughout the cooperative’s enterprise, and the functionality is a current part and the future direction of the SSC order management strategy.

“During the five-year relationship, CD Group and SSC have both grown in a variety of ways. Some of the growth can be directly attributed to the projects that have been tackled over that timeframe. CD Group is not just a good service provider -- they are a partner. Very few of our service providers have attained that label.”

Karen Lankford,
Vice President, Information Systems

 

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