Oracle CRM On Demand Implementation - Behlen Manufacturing - PDF

Company Overview

Behlen Mfg. Co., founded in 1936, has grown from the initial
products developed in the garage of Columbus entrepreneur Walter D. Behlen to a global manufacturer exporting to more than 70 countries.

Today the company consists of three diverse business units, including the Building Group (Behlen and Behlen China), Behlen Country (the nation's leading manufacturer of livestock equipment), International and Diversified Products (grain systems, strip joining presses, and custom fabrication). With a fleet of more than 100 owner operators with BMC Transportation, the company's own transportation company, Behlen product is delivered throughout the U.S. and Canada.

Additional U.S. locations include Baker City, Oregon and Huntingdon, Tennessee. After exporting buildings to China for 20 years, Behlen established a joint venture with long-term Chinese partners. In 2002, Behlen China initiated operations in NW Beijing that manufacture building products for the Chinese market.

The Project

Behlen’s 50-user Oracle® CRM On Demand implementation consisted of Sales Force Automation and Service Request. Also included in the first phase was bi-directional integration between JD Edwards World software Address Book and Contacts with Oracle CRM On Demand Accounts and Contacts.

Behlen’s Building Group is the first division to use Oracle CRM On Demand with Behlen Country and International and Diversified Products divisions to follow. Behlen also plans to add additional integration with JD Edwards World Sales Order module in 2009.

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